What is a Cookie?

A ‘cookie’ is used on almost every website you visit. Think of a cookie as more of a trail of cookie crumbs that is used to help a website ‘remember’ you, either for the time of your visit (often called a ‘session cookie’) or for several visits to the same website (a ‘persistent cookie’) hence the cookie crumb analogy. Cookies have several different functions, such as helping you better navigate the different pages you may cycle through and then remembering and saving your preferences.

In essence, a cookie improves the interaction between you and the website you visit by making it a faster and smoother experience. Think of it this way. If a website doesn’t use cookies, it will think you are a new visitor knocking at your door each and every time you move to a new page on the site instead of a beloved family member you know – and hopefully like!

In today’s technologically-advanced times, many websites will also employ the use of ‘cookies’ to formulate their advertising or marketing strategies based on several different characteristics.

For instance, websites today use cookies to target certain online behavioral patterns based. This allows brands to advertise better by tracking your location, online browsing habits and Internet usage.

This means, let’s say you’re a guy that frequents online tennis websites and watches a bunch of online tennis instruction. Cookies will then allow tennis websites to display more tennis-related advertisements when you visit your favorite online websites. These are called ‘first party cookies’ which you then see on your most frequented websites and these are referred to as ‘third party cookies’.

How Does Love2Play Use Cookies?

As previously mentioned, cookies allow us to determine when and what device you’re using when you log on. Love2Play only uses cookies that are of importance while still allowing users to navigate their website and provide certain basic features.

These cookies improve the functional use of the website by storing your preferences while simultaneously allowing us to improve the performance of our own website to provide you with a greater user experience.

In accordance with professional guidance from the EU and the ICO, cookies being placed into four different categories:

A. Strictly Necessary

These cookies are needed and allow you to maneuver throughout the website in a manner that is both ‘fluid’ and highly secure. Additionally, these cookies aid in providing the correct elements to be displayed on all pages as quickly and simply as possible. Without these cookies, your functionality of the website would not allow for the best user experience possible.

B. Functionality Cookies

Functionality cookies record information about the online selections you’ve made and allow us to tailor the website for you, to give you a more personal experience. These cookies might include simple, yet essential necessities such as your preferred language or deciding if you’ve already seen a pop-up advertisement so that it isn’t repeatedly shown while ‘remembering’ other similar choices you may have made. This necessity is done to allow the website to function in a way that improves your online experience. By agreeing to use our website and services, you agree that we can place these types of cookies.

C. Performance Cookies

Performance cookies are easy to understand. These ‘cookies’ are basically used to improve your user experience by allowing us to understand how our visitors use our website so that we can improve our content specifically for you. They also allow us to test different design ideas for particular pages, such as our home page.

All of these cookies are completely original and of our own design. Using our specific measurements and research systems, except for one section of Google Analytics cookies, these performance cookies collect standard Internet log information and details of online visitor patterns to help us determine things such as the amount of visitors to various parts of the site. This knowledgeable information doesn’t identify visitors or collect any personal details about them. By using our website and services, you agree that we can place these types of cookie.

D. Online Behavioral Advertising Cookies

In today’s technologically-advanced times, online behavioral cookies are quite literally a must! These cookies allow companies to gather information about users’ browsing habits and then use that information to provide you with distinctly targeted, comprehensive advertising based on these user habits. These cookies help decide what advertising might be most relevant to you based on the areas you look at on a particular site, as well as your IP address geo-location. Love2Play does not employ itself nor allow third parties to set any online behavioral advertising cookies of any kind.

What to Do If You Don’t Want Cookies to Be Set?

At this moment, we do not offer the availability to specifically enable or disable individual categories of cookies. However, you are not obligated to accept a cookie from us or from any other website and you can also modify your browser so that it will not accept cookies. Please consult the “Help” section of your browser for instructions on how to accomplish this. However, for legitimate security reasons, we may refuse access to specific website content unless you accept the use of a cookie or similar device.